Privacy Policy

Last updated: October 25, 2026

Okay, Friend is run by WellRooted LLC (“we,” “us”). This policy explains what information we collect when you use the Okay, Friend app, our website, and the text messages your buddy sends, how we use it, and the choices you have. It works together with our Terms of Service.

Okay, Friend is a product of WellRooted LLC, a coaching and consulting company. It is separate from any clinical practice, and we don’t combine information from Okay, Friend with any clinical records.

The short version: we collect what we need to run your buddy. We don’t sell your information, we don’t share it for advertising, and we don’t share your phone number for anyone else’s marketing. You can pause, opt out, or delete your data whenever you want.

1. What we collect

Information you give us

Account details: your mobile phone number, and the name or email you share through Sign in with Apple (Apple may let you hide your real email).
Goals and habits: the things you ask your buddy to support, such as taking medication, laundry, or replying to an email.
Your buddy’s setup: the name you pick, the tone, and your check-in times.
Your messages: everything you text to your buddy and everything your buddy texts back.
Early access signups and emails: your email address and anything you write to us.

Information created as you use the Service

Patterns such as when you reply, which check-ins you complete, and when you go quiet, which we use to adjust your buddy’s approach and show you what’s been working.
Basic device and app information, such as device type, operating system, app version, and error logs.

Website visitors: like most sites, our web host keeps basic technical logs, such as IP address and browser type. Our website loads fonts from Google Fonts, so your browser requests those files from Google’s servers. At the time of writing, this website does not use advertising or analytics trackers.

2. Health-related information

What you tell your buddy can reveal details about your health, routines, or mental well-being, even though you’re the one deciding what to share. We treat that information as sensitive. We use it only to provide and improve the Service you asked for, never for advertising, and we don’t sell it. Please share only what you’re comfortable sharing. You can delete it at any time.

3. How we use your information

to send check-ins and reminders and to read and reply to your texts
to write your buddy’s replies in the tone you chose, using AI
to schedule messages and adapt your buddy’s pacing to how you respond
to show you your own progress and settings in the app
to keep the Service secure, fix problems, and prevent misuse
to answer your questions and send important updates about the Service
to follow the law

We don’t use your private messages to train AI models.

4. Who we share it with

We share information only with companies that help us run the Service, and only as needed for that purpose. They fall into these categories:

AI provider: receives the content of your messages so your buddy can reply.
Text messaging provider: delivers your texts and sees your phone number and message content.
Hosting and database providers: store your account and conversation data.
App and sign-in services: such as Apple, for Sign in with Apple and the App Store, and the platform used to build and run the app.

We may also share information if the law requires it, to protect the safety, rights, or property of you or others, or if WellRooted LLC is part of a merger, sale, or similar change, in which case we’ll tell you.

We do not sell your personal information, we do not share it for cross-context advertising, and we do not share your mobile number or text opt-in data with third parties for their marketing.

5. Text messages

By giving us your mobile number in the app and agreeing to receive texts, you opt in to Okay, Friend check-ins, reminders, and replies.
Message frequency varies based on the schedule you set and how you reply.
Message and data rates may apply.
Reply STOP at any time to opt out. Reply HELP for help, or email hello@thewellrooted.life.

Texts aren’t end-to-end encrypted, so anyone with access to your phone or your phone’s notifications could see them. Consider this when choosing what to discuss and how to set your phone’s lock screen previews.

6. How long we keep it

We keep your information while your account is active. If you delete your account or your data, we delete or de-identify it, unless the law requires us to keep something longer. Backups may take a little longer to clear.

7. Your choices and rights

Pause or stop: pause your buddy in the app, or reply STOP to any text.
Delete: use the delete option in the app, or email us.
Access, correct, or delete: email hello@thewellrooted.life to ask for a copy of your information or to fix or remove it.
State privacy rights: depending on where you live, the law may give you the right to know what we collect, to access, correct, and delete it, to limit use of sensitive information, and to opt out of the sale or sharing of personal information. We don’t sell or share it in that way. We won’t treat you differently for using these rights.

We’ll reply within the time the law requires. We may need to confirm it’s really you before acting on a request.

8. Security

We use reasonable measures to protect your information, such as limiting who can access it and working with providers that have security practices of their own. No online service is perfectly secure, so we can’t guarantee absolute security. Please use a strong passcode on your phone.

9. Age

Okay, Friend is for people 18 and older. We don’t knowingly collect information from anyone under 18. If you believe a young person has used the Service, email us and we’ll delete their information.

10. Changes to this policy

We may update this policy. If we make an important change, we’ll let you know in the app or by email before it takes effect. The “last updated” date above always shows the latest version.

11. Contact us

WellRooted LLC
Email: hello@thewellrooted.life
Website: theokayfriend.com